Nice Arms

Overview Process

A personal project — what if I were to pick a body part of mine and create branding + promotional collateral for it? I chose my arms.

arms

Main mark + slogan

 

illlustration

Main illustration element

 

rack-card

Rack card

 
label

Package label

 
 
poster

Poster

 
 
nice-arms-bag

Tote bag

Initial idea for a promotional poster.

 
proc`
 
 
What if the arms were packaged in a transparent plastic bag that holds its’ shape, similar to some of Nike’s packaging?
 
 
proc2
 
 
Prototyping the mark.
 
 
proc3
 
 
Drawing the illustration.
 
 
proc4

Next Project:   Sculpture + Extended Media