Brand Identity System for Belle Isle

Overview Process

I designed an updated mark and put together a brand system for Belle Isle, a craft maker of premium moonshine.


Primary wordmark


The name “Belle Isle” from a small island located in the middle of the James River in Richmond, VA.

Today, Belle Isle bridge physically connects the north and south sides of the city by providing a meeting point between the two, where folks from all walks of life can come down and enjoy good company, get back to nature, and take in the spirit of Richmond.


The primary bridge symbol



Typography application



The brand system elements


Coming soon!