100Kin10

Overview Process

I designed a holiday card that was sent out to the donors & friends of 100Kin10, a networked effort of 200+ partners working to support STEM educators in America.

front

Front side

 
back

Back side

 
inside

The inside spread

 
card

Printed on 100lb stock

Prototyping the initial wireframe based on the client’s sketches. The goal is to fit a detailed timeline on the back of the card, along with a visually appealing illustration on the front that catches the attention.

postcard-wire

 

One of the first drafts for the postcard — will be tweaking mostly small changes from here.

 

process1

 

Thinking that the cards needs some space/breathing room. Also need to optimize copy and polish the illustration.

 

process2

 

Figuring out all the small details, getting another round of feedback, and sending everything to print.

Credits

Agency

GOOD Corps

Client

100Kin10

Design

Dan Strogiy

Project Lead

Liana Dragoman

Next Project:   PULSE